ET DigiPlus Awards 2023: India’s leading agri-input company – Dhanuka Group’s unique brand campaign ‘India ka Pranam Har Kisan ke Naam’ has been conferred with the prestigious ‘Silver Award’ at the ET DigiPlus Awards 2023.
ET DigiPlus Awards 2023
The recognition of the ‘India ka Pranam Har Kisan ke Naam’ campaign is a true acknowledgment of the sweat and toil of the hardworking farmers of India and is also a reflection of the contribution of the unsung heroes of our fields i.e. farmers in the nation-building.
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Dhanuka launched the unique campaign on occasion of its 42nd Foundation Day to honour and appreciate the tireless efforts of the country’s hardworking farmers who have made our country a net exporter of food grains, which is in sharp contrast to the situation in the 1950s & 1960s.
The achievement of Indian farmers is significant especially considering the fact that they had to battle many adversities, mostly natural calamities like flood, drought, storms etc. The Group’s ‘India Ka Pranam Har Kisan Ke Naam’ is a salute to their immense contribution.
The Group had also launched a new TVC as a part of this special campaign, which was promoted on print, television and digital platforms across the country.
Dhanuka Group has been at the forefront of contributing its best for the betterment of Indian farmers. Much like our hard-working farmers, the Group has been making a tireless effort to promote scientific methods of farming and is promoting product and services that is backed by research and evidence. The Group has tie-ups with several well-known multinational companies, mostly Japanese, UK and US-based.