Telecommunication service provider Bharti Airtel has joined hands with software maker Adobe to provide free access to its cloud-based design solution Express Premium to 360 million Indians.
All Airtel customers will now be able to create high-quality social assets, marketing materials, short videos and anything they wish to design quickly and effortlessly using the solution.
The Adobe Express Premium is a paid use case available at an annual cost of around ₹4,000.
The Adobe Express Premium subscription will be available to all Airtel customers, including mobile, Wi-Fi and DTH customers. Customers can avail themselves of this subscription by logging on to the Airtel Thanks App, with no credit card requirement.
Commenting on the partnership, Siddharth Sharma, CEO — Connected Homes and Director — Marketing, Bharti Airtel, said, “This partnership is about more than technology. It is about empowering millions of Indians with cutting-edge AI tools to create and innovate.
“From a student crafting their first resume to a small business owner designing a poster or a creator editing videos for followers, we want to empower every Airtel customer with the tools for self-expression. With Adobe Express, world-class creative tools are no longer a luxury—they’re a reality for every Indian,” he further said.
David Wadhwani, President, Creativity & Productivity Business, Adobe. “We are excited to partner with Airtel to bring Adobe Express Premium to millions of people across India for free, accelerating the growth of India’s vibrant creator economy and enabling people to easily produce standout content, whether boosting their careers, growing their businesses or promoting their passions.”
The subscription provides access to thousands of professional design templates – including ones tailored for Indian festivals, weddings, and local businesses, along with AI-powered features like instant background removal, custom image generation, and one-tap video editing, premium Adobe Stock assets, over 30,000 professional fonts, 100GB cloud storage, and advanced features like auto captions and instant resize, all with no watermarks and seamless sync across devices.
The solution is available in English, Hindi, Tamil and Bengali, allowing users the comfort of leveraging features in their native languages.
