Maruti Grand Vitara: Maruti Suzuki on Wednesday unveiled its game changer SUV, The Grand Vitara. Encapsulating the “Create. Inspire.” value statement of NEXA, the Grand Vitara is a multi-product offering that is set to disrupt the SUV market in the country. Featuring NEXA’s signature design language – Crafted Futurism, the premium SUV features a distinct exterior design, sophisticated interiors, segment-leading features and an industry redefining fuel efficiency powered by its revolutionary Hybrid Powertrains.
Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki, said, “Maruti Suzuki has led the market with its slew of new product launches across segments, catering to the diverse needs of the new-age Indian customer.”
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“Moreover, with the introduction of the revolutionary Intelligent Electric Hybrid system, the Grand Vitara paves the way for a cleaner, greener, sustainable and carbon-neutral world. We are confident that Grand Vitara will set a new benchmark for SUV lovers in the country and redefine Joy of Mobility for our customers,” he said.
While talking about the expectations from the Grand Vitara, Shashank Srivastava, Senior Executive Director (Sales & Marketing), Maruti Suzuki, said, “The SUV segment has grown tremendously in the past 4 years as customers have shown a strong inclination towards an assertive design, dominant road presence and new-age technology.
He added that a multi-product offering, The Grand Vitara will appeal to a wide range of customers with its multiple offerings, across powertrains, drivetrains and features. The Grand Vitara will pamper customers with a host of options ranging from Suzuki’s legendary ALLGRIP technology, the Intelligent Electric Hybrid Technology and the Progressive Smart Hybrid Technology equipped with Manual and 6-Speed Automatic transmission.
With much sought-after premium features such as the Panoramic Sunroof and Ventilated Seats, the Grand Vitara will enamor customers. The benchmark-setting new breed of SUVs – Grand Vitara is an unparalleled and unmatched package for a wide range of customers seeking a premium SUV to match their varied lifestyles. Continuing the NEXA philosophy of introducing innovative technologies, we are delighted to present NEXAVerse- a new way of experiencing the Grand Vitara in Metaverse, Srivastava further said.
Speaking about the latest offering from NEXA, Maruti’s Chief Technical Officer C V Raman said that the Grand Vitara, with its revolutionary powertrain options, class-leading features, immersive driving experience and the NEXA signature “Crafted Futurism” design language, is set to usher in a new era in the mid-SUV segment. While working on the Grand Vitara we tried to keep “Grandeur Experience” in focus as we created a new breed of SUVs that could excel in all types of terrains and satisfy different consumer preferences.
For the first time, a Maruti Suzuki vehicle will feature self-charging hybrid technology — Intelligent Electric Hybrid that will help us gradually take a step in the right direction towards electric mobility. With a step ahead in future and a range of exciting features, we are confident that Grand Vitara will set new benchmarks in the SUV market, he said.