National Chronicle
Business/Economy

COVID-19: CDK accelerates digital transformation for customers and drives employee productivity while ensuring people safety

arvind chaturvedi
By Arvind Chaturvedi

New Delhi: Following the COVID-19 pandemic, business and government leaders have been challenged alike to respond to the crisis quickly and re-think their workforce and business strategies in real-time. Companies across the globe have put in place several measures, including those affecting workplaces, to fight the spread of the disease. The pandemic has enforced that companies simply cannot go back to old ways of doing business.

With the government giving relaxation in the lockdown norms, companies are laying out the blueprint for business continuity while giving utmost importance to the safety of their employees without compromising the customer experience.

At CDK Global, we have introduced a series of precautionary safety measures to ensure compliance with the government health advisories. While social distancing is the new normal, we have gone a step ahead with a unique in-house developed app called ‘CDK Safe’ specific to assessing the well-being of our employees. The application, through a health self-assessment, including safety clearance by the Arogya Setu App, provides a ‘Safe Badge’, which is mandatory for our employees to enter the office premises.

CDK Global India, as a Great Place to Work-Certified™ (GPTW) organization has maintained a strong level of people centricity and employee engagement even during the lockdown period through innovative means. We have ensured that we keep our teams connected and collaborating while they all have been working remotely. Through these measures, our employees have ensured that we continue to be highly productive and find new ways of delivering more value to our customers with the help of technology – being innovative is the ask of these times and we are constantly looking to innovate.

For instance, our virtual implementation team enabled remote product installs for customers successfully, which has ensured that the technology needs of our customers have been addressed even through the lockdown period.

We recently made Connected Store, our digital online car buying experience available to our dealers, for the consumers to transact online. Sign Anywhere, our new electronic remote signing solution, enables the consumers to complete the transaction without having to physically visit the dealership. We have also enhanced our Hailer app to integrate with our Vehicle Service product to enable delivery of parts and vehicles for servicing. These are just few examples of how our products are enabling the digital transformation for our customers, which has become the business need of today.

These are challenging times for businesses across the world and responding to the pandemic requires them to be agile and innovative in navigating through the uncertainties and preparing their employees and customers for the new normal.

(The author is Managing Director at CDK Global (India))

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