JobsForHer, one of India’s largest career platforms that focuses on accelerating women’s careers, has partnered with MoEngage, an insights-led customer engagement platform, to personalize customer experiences by showcasing relevant and contextual job openings to women professionals on their platform.
Using MoEngage, JobsForHer aims to build flawless customer cohorts based on a combination of user actions and journey stages. Therefore, garnering actionable insights to optimize conversion rates by bringing in the most relevant portfolios for pertinent job postings.
With the premise of enabling women to accelerate their careers and pave their own path, JobsForHer.com was started. Workplace diversity is becoming an increasingly significant topic of discussion, so, JobsForHer is implementing this at ground zero by bridging the gap between job openings and viable women candidates.
“We’ve all heard accounts of competent, experienced, and accomplished women quitting their jobs to raise their families. Needless to say, women required assistance in procuring opportunities to re-enter the workforce, and JobsForHer filled that gap. Other than bringing the right job opportunities to competent women professionals, JobsForHer provides a holistic offering that includes the aspects of mentorship and upskilling as well. With MoEngage as a customer engagement partner on our side, we aim to personalize customer experiences by showcasing relevant and contextual job openings to women professionals on our platform, “ said Neha Bagaria, Founder & CEO, JobsForHer.
This collaboration is another step forward in strengthening JobsForHer’s efforts towards becoming women professionals’ number one choice of solution to re-enter the workforce, stronger than before.
Speaking about the partnership and the importance of empowering women professionals in India, MoEngage’s Assistant Vice President (India & Middle East), Shivangi Boghani, said, “From addressing biases that women encounter at every level of the corporate ladder to what corporate India can do to ensure a gender-balanced workforce, there are many things that need to change about how people view women in the workplace. So we are elated to be partnering with such a brand that focuses on empowering women by providing them with the right opportunities to advance their careers & also ensuring access to proper mentorship”.