National Chronicle

Smaaash wins North India Best Employer Award 2019

New Delhi: Smaaash, has been conferred with the esteemed ‘North India Best Employer Brand’ Award 2019 adding yet another feather to its cap. North India Best Employer Brand Awards 2019 is one of the most prestigious award in the Best Employer Brand Awards events, which is organised in several geographic regions as a build-up to the Global Employer Brands which are a part of the World HRD Congress which is into its 28th Edition in 2020.

Organised by Employer Branding Institute, this is the 14th edition of the Employer Branding Awards held at the Taj Mahal Hotel, New Delhi recently. The award ceremony was attended by industry Leaders across the sector. North India Best Employer Brand Award 2019 is given to Smaaash for using marketing communications effectively in attracting talent, retaining talent, developing talent and in retention policy.

Commenting on the achievement, Ankit Dangi, General Manager Human Resource, says “This recognition is extremely eminent and motivating for the whole team of Smaaash and adds another feather to our cap. The whole credit goes to the core group and our staff without whose support and love for the brand this would not have been possible. We shall continue to strive towards the direction of a higher aim and hope to get the same support and encouragement from everybody around”.

R L Bhatia, Founder, World CSR Day, World Sustainability Congress, says “The congress is happy to present this to SMAASH Entertainment; we wish them all the best for future.”

Some of the key criteria and parameters assessed in the selection process are as follows:-

· Translating and Combining vision with action with HR Strategy.

· Building line to mesh HR Strategy with Business.

· Cultivating competencies for the future to enable building the organization to be future-ready.

· Diversified Culture

· Employee Benefits & Employee Engagement

· Equal Opportunities to Women Leaders

North India Best Employer Brand Awards 2019 is being endorsed by CHRO Asia.

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