BytePe has introduced a subscription model which offers lower-than-EMI monthly fees and yearly upgrades including “pay for what you use”. As per an official statement, customers can also subscribe to the latest iPhone series — iPhone 17, iPhone 17 Air, iPhone 17 Pro and Pro Max, making these premium devices more affordable and flexible than ever before.
“After years in India’s consumer electronics industry, I’ve seen how long EMIs, outdated devices, and limited choices frustrate consumers. With BytePe, we are changing that. We’re starting with smartphones but will soon expand into more categories such as electronics, accessories, and beyond,” said Jha, Founder & CEO of BytePe.
“Our vision is to democratise luxury by enabling millions of Indians to access the latest technology through a smarter, more flexible ownership model. This launch is not just about affordability, it’s about giving consumers a choice that’s lighter on their wallets, better for the environment, and truly on their terms. BytePe isn’t just a service; it’s a new way of thinking about ownership,” he further said.
BytePe’s model is refreshingly straightforward. Customers select their preferred smartphone. For example, the newly launched iPhone 17 (256 GB), priced at ₹82,900, can be subscribed to on BytePe for a simple monthly fee that works out significantly better than a traditional EMI. It is available for credit card users, similar to EMI. BytePe has also introduced BytePe EMI for non-credit card users, offering the same convenience and flexibility. After 12 months, users can choose to upgrade to a new device, return the phone, or continue for another year to own it outright. Every subscription includes one-time 100% damage protection, ensuring peace of mind. BytePe is introducing an upfront purchase option with one year insurance and an assured buyback value up to 50% at the end of 12 and 24 months, catering to customers who don’t prefer monthly EMIs.
