Cosmo First Limited, a global leader in packaging, lamination, labeling and synthetic paper manufacturing, has taken a major step to modernize its data systems. The company has adopted Snowflake’s AI Data Cloud to create a centralized and advanced data platform. Its aim is to replace legacy systems, simplify operations and provide real-time data insights to various business units.
Earlier challenges: scattered data and limited analytics
Before adopting Snowflake, the company faced many problems:
- Scattered data in different places, which caused delays in reporting.
- Lack of real-time data access.
- Difficulty in cross-functional analytics.
- Data pipelining for machine learning was complex and slow.
To overcome this problem, Cosmo First integrated data on a cloud-based platform with the help of Kasmo Digital.
Major benefits after adoption
The Snowflake AI Data Cloud revolutionized the company’s operations:
- Cost reduction by up to 75% as legacy data warehouses were decommissioned.
- Saved more than 80% of data preparation time, leading to faster analytics.
- Multifold increase in reporting speed and frequency.
- RBAC security features further strengthen data security and privacy.
Benefits to various departments
- Sales and marketing teams are now able to better understand customer preferences and behavior and monitor campaigns faster.
- Data science teams are instantly getting clean and structured data, leading to faster launch of new models.
- Leadership teams are now able to make quick strategic decisions based on daily, weekly, and monthly reports.
New possibilities from AI and machine learning
With the Snowflake platform, Cosmo First has expanded its use of AI and ML to:
- Predict repeat orders based on customer’s past purchase behavior.
- Consistent diagnostic reporting across all business units.
- Cross-platform marketing analytics, including integration of CRM, web and digital data.
- AI chatbot providing 24×7 customer support, instantly answering product and technical questions.
Leadership opinion
Sriram Arthanari, CIO, Cosmo First: “Snowflake’s AI Data Cloud is a unified data system for us. It has accelerated innovation, reduced time to market and increased our competitiveness.”
Vijayant Rai, MD – India, Snowflake: “Integrating data and getting real-time insights enables large organizations to drive operational efficiencies and better decision making.”
Rajesh Pawar, CEO, Kasmo Digital: “This transformation not only drives efficiency but also provides deeper insights and a competitive edge through AI.”
Ways ahead
Kasmo First will be working on new projects using Snowflake’s AI and ML-ready architecture in the near future. These include:
- AI-based recommendation engine for consumers.
- Predictive maintenance models for manufacturing equipment.
- AI-driven personalization in marketing campaigns.
