Footwear firm Iconic Creations to embark on major retail network expansion

Iconic Creations Private Limited, one of India’s leading footwear manufacturers and retail companies, is planning a large-scale expansion of its retail footprint in 2026. The company aims to rapidly grow its offline network by establishing approximately 50 new stores across the country within the year.

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Founded in 2021 by Punit Bhardwaj, Iconic Creations Private Limited currently operates 12 successful retail stores across various states, including Delhi, Punjab, Haryana, and Rajasthan. The company has declared 2026 a pivotal year for its retail expansion and has prepared an aggressive growth plan.

Under this strategy, the company will not only open company-owned stores but also appoint new partners through a franchise model. This initiative will provide local entrepreneurs with opportunities to partner with the company while creating new employment opportunities in the region.

Headquartered in Delhi, Iconic Creations operates its flagship brand, ‘Iconics,’ and holds exclusive manufacturing and marketing licenses for renowned international brands ELLE and Carlton London. The company provides high-quality, modern, and trendy footwear for men, women, and children.

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Sharing his views on the company’s ambitious expansion plan, Bhardwaj, said, “Since our inception in 2021, we at Iconic Creations have been focused on cementing our position in the online footwear arena. Now, apart from further strengthening our online market share, we are focusing on establishing an equally strong offline presence. We embarked on this journey last year, opening 12 stores across Delhi, Haryana, Punjab, and Rajasthan. The response from these stores has been extremely encouraging, and accordingly, we plan to open at least 50 stores in 2026. This expansion will enable us to cater to the demands of men, women, and children in a much better manner.”

“Our new stores will be a healthy mix of company-owned and franchise-operated locations. Further, some stores will be exclusive to one particular brand—be it ELLE, Carlton London, or Iconics—while others will be multi-brand outlets featuring unique, high-quality collections from all three brands,” he added.

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