Apple-authorised premium reseller iNvent on Wednesday inaugurated its first and largest experiential Apple Premium Partner Store in the national capital, with Bollywood actor Huma Qureshi unveiling the facility at Pitampura amid a host of inaugural offers on high-end Apple products.
Located at Unity One Elegante Mall, the 3,833 sq ft store is iNvent’s largest in the country and takes the company’s national footprint to 24 outlets, including 14 across Delhi-NCR. The new outlet has been designed as an experience-led retail space, allowing customers to explore Apple’s ecosystem through live demonstrations, hands-on zones and personalised assistance.
A key highlight of the launch is the range of limited-period discounts and affordability-led offers on premium Apple devices, aimed at making high-end technology more accessible to aspirational buyers, particularly the youth. The opening offers include instant cashbacks, bank promotions, exchange benefits and free accessories across top-selling products.
As per details shared by the company, customers can avail flat discounts of up to ₹24,000 on select iPhone models, along with complimentary accessories worth ₹7,500. The MacBook Air M4 is being offered at discounts of up to 23 per cent for students, while iPads and Apple Watches are available with special student benefits and additional cashback offers.
Founder and CEO of iNvent, Swarn Bajaj, said rising prosperity and changing consumer preferences are driving increased demand for premium technology products in India. “As incomes and aspirations grow, especially among the youth, we are seeing a clear shift towards high-end products such as Apple devices. Premiumisation is no longer limited to metros or niche consumers. People want better performance, longevity and a complete ecosystem,” he said.
Bajaj added that the Pitampura market has shown consistent annual growth of over 20 per cent, driven by a strong student population and small and medium businesses seeking productivity-focused technology. “Despite strong demand, North and North-West Delhi have seen limited premium retail formats. This store bridges that gap while offering attractive price benefits,” he noted.
Unlike conventional electronics outlets, the new iNvent store focuses on assisted buying and discovery, with Apple-trained specialists guiding customers through device selection, setup, data transfer and after-sales support.
With flexible EMI options and festive-style launch discounts, the company expects the Pitampura outlet to draw significant footfall from young professionals, students and families looking to upgrade to premium devices without compromising on value.
iNvent operates under P3S Ventures Pvt. Ltd., a technology retail and distribution firm established in 2012, which focuses on delivering curated Apple experiences across high-growth urban markets in India.
