Amazon, Flipkart, other e-commerce websites to start deliveries from April 20
NEW DELHI: After a long wait e-commerce markets received the go-ahead from the government to deliver non-essential items beginning April 20, companies began evaluating all possibilities to resume operations to take full advantage of this guideline.
Items like cell phone, TV, refrigerator, air conditioning, stationery, and laptop will be available on e-commerce platforms beginning April 20.
According to the new guidelines issued by the MHA, e-commerce has been considered as an ‘essential’ service and the vehicles used by these companies will be able to circulate with permission, except for the demarcated containment areas (hot spots or red zones). where the spread of infection is high.
In compliance with the new rules, e-retailers such as Amazon, Flipkart, Snapdeal and PayTM Mall are preparing to accept orders and deliver all items, including non-essentials. Electronic retailers are also awaiting state approval for “nonessential” goods that can be sold and delivered through which outside vendors could begin shipping their products to distribution centers in these markets.
So far, Rajasthan, Odisha, Goa, and Maharashtra have allowed these firms to fully function, while Uttar Pradesh, Telangana, and Karnataka are likely to make a decision soon.
Godrej Appliances (Chief Commercial Officer and Executive Vice President) Kamal Nandi believes that the new guidelines that allow e-commerce platforms to operate in the midst of the shutdown will reduce the overall impact on sales.
“Online sales will see significant pull for now as there is a lot of pent-up demand and stores are closed. We are in talks with key online players to start rolling out our products as we envision deeper product integration outside. of line and online commerce in the coming times, “added Nandi.
Super Plastronics CEO Avneet Singh Marwah, which exclusively sells Thomson smart TVs on Flipkart, is also confident of meeting demand through the end of May.
He said the brand is unlikely to face problems with manufacturing activity as its plants are located in green areas, the industrial belts of Noida and Jammu. “We have adequate stocks for May and will resume sales with great deals on Flipkart,” said Marwah, adding that the television industry has seen a loss of about Rs. Rs 2 billion so far.
Phone makers are also in talks with state and district administrations to make sure there are no difficulties at ground level, as e-retailers saw in the first phase of the blockade.
