Canva, an Australian software company, has taken another step to expand its global reach. The company has joined hands with cloud services provider Snowflake to deliver new features faster, improve its marketing and sales processes and personalise user experience.
Canva boasts over 230 million monthly active users
Canva, the owner of popular visual editing tool, boasts over 230 million monthly active users and has reached an annual revenue of more than $3 billion. It’s customer base includes some of the major companies, for example — HP, Salesforce, and Expedia etc. According to the company, Snowflake’s data platform has played a central role in managing the increasing volume and complexity of data as the company scaled.
Moe Kiss, Director of Data Science at Canva, said that the partnership has helped the company to manage its data more efficiently. “Having a reliable data foundation has been crucial for us to understand the needs of our users and to make informed product decisions,” she said.
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The company claims that with the support of Snowflake, it has been able to improve its business to business (B2B) operations by refining sales and marketing strategies. Snowflake’s platform has also helped it to speed up the development of new tools such as Canva Sheets, a visual spreadsheet feature.
Apart from above support, Snowflake also provides Canva with insights into user behaviour through data sources allowing the platform to tailor its services to individual users, the company said.
The data platform has also helped software firm’s marketing team predict customer lifetime value and track the success of campaigns, leading to more efficient use of resources across global markets.
Moreover, the Artificial Intelligence (AI) capabilities of Snowflake are being used to segment Canva’s customer base more precisely, improving its ability to target users with relevant services.
Both companies are also exploring how their technologies can work together more closely, potentially enabling Canva users to turn Snowflake data directly into visual content.
