Airtel Xstream Play partners with aha Telugu and Tamil to enhance regional content portfolio

Airtel Xstream Play

Telecom major Bharti Airtel today announced that Airtel Xstream Play, India’s fastest-growing OTT aggregator service with over five million paid subscribers, will now offer aha Tamil and Telugu to its subscribers.

aha OTT, a Joint venture between Allu Arvind’s Geeta Arts and My Home Group was launched in 2020 and is one of the fastest-growing regional OTT platforms in the country. aha provides a diverse array of original content, encompassing 750+ films and 40+ original shows besides talk shows and reality tv.

Commenting on the collaboration, Adarsh Nair, CEO — Airtel Digital, said, “We welcome team aha on to our platform and look forward to collaborating with them and taking their content across the length and breadth of India. Over the years, we have observed regional content gain prominence and transcend the barriers of language within India. aha’s addition will not just get the best in Tamil and Telugu content to the audiences in TN, AP and Telangana but also to discerning audiences elsewhere in the country. At Airtel Xstream Play, as the largest OTT aggregator in the country, we remain commited to being a trusted partner for OTT players and helping them solve for discovery, pricing and other challenges.”

Speaking about the partnership, Rakesh CK, Senior VP and Head-SVOD and Business Strategy of aha said, “We are pleased to unveil this strategic collaboration with Airtel Xstream, marking a significant stride in our ongoing mission to be in every Telugu and Tamil household. We hope that the partnership with Airtel Xstream will enhance our reach and impact, helping us tap into a broader audience. Together, we are commited to redefining the entertainment experience, ensuring that our exclusive content resonates profoundly with viewers.”

Airtel Xstream Play offers India’s largest bouquet of OTT content aggregated on a single app. Airtel subscriber can have access to premium content from partners such as Sony LIV, Lionsgate Play, Chaupal, Hoichoi, FanCode, ManoramaMax, ShemarooMe, Alt Balaji, Ultra, ErosNow, EPICon, Docubay, Playflix, etc. and can watch 40,000+ movie titles and shows from 20 content partners on the Airtel Xstream app with a minimum recharge of ₹148.

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