redBus chooses MoEngage to gain valuable customer insights and offer hyper-personalised experiences at scale


Online bus ticketing platform redBus has chosen MoEngage’s integrated, intelligent customer engagement platform to offer hyper-personalised customer experiences at scale.

MoEngage’s AI-powered, insights-led platform will help redBus create targeted customer segments and drive a comprehensive customer engagement strategy. The platform will equip the ticketing brand with easy-to-use features, enabling customized, seamless, and relevant journeys for the end consumer.

‘Hyper-personalised experiences are key to engaging consumers in today’s digital world. With MoEngage, we can effectively reach and engage our large customer base. We aim to do so by deciphering their channel, frequency, and communication preferences. The insights-led engagement platform will help us create precise customer segments, which will ultimately power meaningful and productive engagement strategies,’ said Pallavi Chopra, Chief Marketing Officer, redBus.

redBus opted for MoEngage to resolve several concerns on the customer engagement front. The online bus ticketing platform hopes to better orchestrate customer journeys across the lifecycle. This is where MoEngage’s AI-powered capabilities will come in handy; whether it is predicting consumers’ wants and needs or the best time to reach them, on the right channels, and using the right message.

‘Ever since the inception of the brand, redBus has been consciously solving challenges faced by the masses. Armed with a deep and clear understanding of customer behaviour, the online bus ticketing platform will now create enhanced customer experiences for its massive customer base. Of course, we are elated to be the chosen partners for this exciting journey and look forward to achieving great success together in the coming years,’ said Yash Reddy, Chief Business Officer (APAC & EMEA), MoEngage.

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